Cantabil Retail India has announced a new partnership with Zepto, aiming to deliver fashion directly to customers’ doorsteps within minutes. In a move that blends style with speed, Cantabil becomes one of the first apparel brands in India to embrace the quick commerce model for fashion, signaling a shift in how consumers access clothing for daily and special needs.
This collaboration allows customers to order Cantabil’s clothing through Zepto’s hyperlocal delivery network, known for its efficiency in grocery and essential deliveries. By expanding into apparel, the two companies are tapping into a growing demand for convenience, especially among urban shoppers who value both fashion and time.
Deepak Bansal, director of Cantabil Retail India, shared that the association is a step forward in redefining retail experience. He noted that by joining hands with Zepto, the brand will reach new audiences across multiple locations, offering immediate access to their latest collections without requiring customers to visit stores or wait for traditional shipping timelines. According to Bansal, the idea is to offer fashion that matches today’s pace of life, creating a seamless and fast shopping experience.
Zepto’s chief business officer Devendra Meel echoed this vision, stating that the partnership highlights how quick commerce is becoming relevant beyond groceries and essentials. He emphasized that fashion on demand is no longer just a possibility but a logical evolution in consumer behavior. With Cantabil’s wide product appeal and contemporary styles, the integration with Zepto aims to unlock a new lifestyle category within the platform.
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The tie up also points to larger trends in the retail space, where immediacy, availability, and last mile delivery are reshaping the expectations of digital consumers. As people increasingly seek out solutions that blend quality with quick turnaround times, fashion brands are looking beyond conventional e commerce channels to keep up with shifting demands.
With Zepto’s delivery model already trusted by a large base of urban customers and Cantabil’s footprint in stylish yet accessible clothing, the partnership aims to change how fashion fits into the quick commerce equation. For shoppers, it means no more waiting for the right outfit to arrive days later. With just a few taps, fashion is now as instant as your morning coffee or daily groceries.
This collaboration reflects a growing appetite for instant gratification in lifestyle shopping, and sets the stage for similar innovations in other product categories.
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