Nestle India's CEO, Suresh Narayanan, reveals that Cerelac, a popular infant food, contains only half the amount of sugar permitted by the Food Safety and Standards Authority of India (FSSAI). Despite debates over its sugar content, Cerelac continues to perform well in sales.
Addressing Sugar Concerns
Cerelac currently contains 7.1 grams of sugar per 100 grams, which is below the FSSAI's threshold of 13 grams per 100 grams. Amidst criticism, Narayanan described the backlash as overly critical and not based on racial fairness.
Future Plans for Sugar Reduction
Nestle plans to introduce a sugar-free Cerelac variant in response to growing health concerns. This move is part of their broader initiative to reduce sugar in their products.
Regulatory Actions and Global Standards
Following scrutiny from The Public Eye and International Baby Food Action Network, FSSAI is set to test spices and infant nutrition brands, including Cerelac, for compliance. Narayanan emphasized the need for a scientific approach to these allegations and noted that similar sugar standards apply to baby foods in developed markets as well.
Nestle is currently waiting for FSSAI's review of Cerelac samples. This response will play a crucial role in future formulations and marketing strategies.
