Cipla Health has unveiled its latest campaign for Cipladine, India’s leading antiseptic ointment, with acclaimed actress Neena Gupta as its brand ambassador. Titled ‘Cipladine Aapka Fast Aid Expert’ the campaign aims to redefine the idea of first aid by showcasing how Cipladine delivers rapid relief from everyday injuries like cuts, burns, and wounds.

The campaign highlights the unique benefits of Cipladine’s Povidone Iodine (PVPI) formulation, which allows it to act within just 30 seconds, penetrate deeper, and stay longer on the skin. This makes it more than a regular antiseptic as it becomes a dependable Fast Aid Expert, ensuring quick recovery and helping people get back to their routines without delay.

Shivam Puri, MD and CEO of Cipla Health Ltd., commented, “Cipladine has been India’s go-to antiseptic for years. With this new campaign, we are emphasizing the importance of timely care and bringing fast effective solutions to the forefront. Neena Gupta’s involvement adds authenticity and strong appeal, helping us spread this message across urban and rural India alike.”

Conceptualised by Lowe Lintas, the campaign is built around humorous and relatable short films featuring Neena Gupta as a sharp and proactive boss, often ahead of her laid-back assistant, played by Shashie Verma. Their dynamic mirrors the product’s central promise of speed and reliability.

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Neena Gupta shared, “I admire products that act quickly and effectively just like the characters I love to play. Cipladine fits that mold perfectly. Being part of this campaign was truly enjoyable.”

Subramanyeswar S., Group CEO India and Chief Strategy Officer APAC, MullenLowe Global, explained, “In first aid, speed is everything. We reimagined Cipladine as a Fast Aid Expert not just a product. This insight allowed us to craft a unique campaign that sets the brand apart in a crowded market.”

Sarvesh Raikar, President Creative at Lowe Lintas, added, “We wanted to break the conventional tone of first aid ads. Neena Gupta’s character with her no nonsense approach and witty execution became the ideal vehicle to introduce the new brand idea shifting from First Aid to Fast Aid.”

Directed by national award winning filmmaker Vivek Dubey, the campaign captures the brand’s refreshed personality and injects a sense of fun while communicating Cipladine’s effectiveness. With this fresh positioning and impactful storytelling, Cipla Health strengthens Cipladine’s identity as a modern fast acting solution for wound care.

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