YouTuber Gaurav Taneja, also known as 'Flying Beast', has started his own ghee brand called Rosier Foods. People are surprised by the high price of his ghee, which starts at Rs. 1,350 for half a liter.
Taneja, famous for his fitness journey on YouTube, has now gotten into farming. He says he bought special Indian Gir cows from Gujarat and takes care of them on his farms. He wants to make the best food using traditional farming methods from ancient India. The ghee is made in clay pots using a traditional process called the Vedic method. He launched the ghee on the first day of Chaitra Navratri, which is the Hindu New Year.
The ghee is made from cows that roam freely, and it's boiled, chilled, and churned using an old method called the bilona method.
Even though many middle-class people like ghee, some are upset about its high price. They think it's too expensive. Some people online are saying they won't be able to afford it and are asking for the price to be lowered.
You can buy the ghee on Amazon, Flipkart, and the company's website.
Other Indian YouTubers have also started their own brands. For example, Kabita Singh has Kabita's Kitchen Masala Mix, Bhuvan Bam has a brand called Youthiapa, and Mumbaikar Nikhil has a clothing brand called Label MN. Tech Burner also has Layers and Overlays Clothing.
