Patrika Wellness has just introduced GUUD, a brand aimed at making healthier lifestyle choices easier for everyone. They've teamed up with Mumbai-based design agency Almond Branding to give GUUD a strong identity and an appealing design.
GUUD's first line of products tackles the problem of too much white sugar in our diets. They're offering a variety of value-added sugars to help people improve their health without having to hit the gym or follow strict diets.
The logo and design of GUUD are simple yet modern, with a touch of yoga inspiration in the letter G. The colors blue and yellow represent the brand's focus on science and innovation, as well as the brighter side of life.
Ashok Arora, Senior Vice President of the company, expressed excitement about entering the health and wellness industry. He believes GUUD will lead the way in healthier food and beverage options, not only in India but also internationally.
Shashwat Das, founder of Almond Branding, shared his enthusiasm for partnering with Patrika Wellness on GUUD. He emphasized the brand's simplicity and its aim to make healthy living accessible to everyone.
GUUD's product range includes various value-added sugars, from those infused with Ayurvedic herbs to options suitable for diabetics. They also have plans to introduce sugar substitutes and sweeteners in the future.
The packaging for GUUD was carefully designed to appeal to both domestic and international markets, across different price ranges. It features informative text and visuals depicting a healthy lifestyle to communicate the benefits of the products effectively.
With the launch of GUUD, Patrika Wellness is moving closer to its goal of becoming a leading wellness company, offering convenient and accessible solutions for healthier living to people everywhere.
