Doritos Brings Global Crunch to India with Cool Ranch and Jalapeño Salsa Mexicana

Doritos has introduced two of its most iconic global flavours to Indian shelves. The Cool Ranch and Jalapeño Salsa Mexicana variants promise a bold, flavour-packed snacking experience that blends international taste with local flair.

Doritos, PepsiCo’s globally loved nacho chip brand, has officially expanded its Indian portfolio with the launch of two iconic flavours – Cool Ranch and Jalapeño Salsa Mexicana. This marks a major moment for Indian snack lovers, especially those with a taste for bold and adventurous flavours.

Building on the local success of favourites like Nacho Cheese, Masala Mayhem, and Sweet Chili, the introduction of these two international variants comes as a strategic move to meet India’s growing appetite for globally inspired snacks. At a time when consumers are becoming more open to exploring layered and intense flavours, Doritos is stepping in with options that have already gained cult followings worldwide.

The Cool Ranch variant offers a creamy yet tangy punch with subtle hints of herbs, delivering a familiar yet fresh taste. Jalapeño Salsa Mexicana, on the other hand, turns up the heat with its zesty, spicy edge that brings a bold chilli experience to every bite. Both variants have been carefully adapted to suit Indian taste buds while retaining the signature Doritos crunch that snackers across the world have come to love.

To amplify the launch, Doritos has rolled out a series of quirky digital films that blend cinematic intensity with comedy. Each film begins with a high-energy sequence showing the chip-making process in slow-motion glory – golden corn kernels, intense seasoning, and perfectly crisp chips – only to be comically interrupted by a chip-hungry fan crashing the set. The punchline? These flavours are so tempting that you just cannot wait. The storytelling captures Doritos' signature irreverent tone, while the unmistakable crunch soundtrack makes it all the more irresistible.

According to Aastha Bhasin, category lead for Doritos at PepsiCo India, the move is a response to India’s rapidly evolving snacking culture. Consumers today are not only seeking indulgent taste experiences but are also becoming more attuned to global flavour profiles. She emphasised that the brand’s goal is not just to introduce new products, but to elevate everyday snacking into a bold, unforgettable experience that resonates with today’s globally minded yet locally rooted consumers.

The pricing of the new flavours is accessible, with packs available at INR 20 and INR 50, making them easy to try and share. The products can be found at select modern trade stores, leading e-commerce platforms, and across quick commerce apps in India’s major metro cities.

By launching Cool Ranch and Jalapeño Salsa Mexicana, Doritos has made a clear statement – it is here to shake up the Indian snacking aisle with flavours that bring global flair, local sensibility, and the brand’s signature crunch together in every bite.

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