Eze Perfumes, under Sawai Fragrance, has recently begun selling its products in the U.S., marking a significant step in its global expansion. This move aims to introduce the quality and tradition of Indian perfumery to a worldwide audience.
Diverse Fragrance Collection:
The brand offers eight distinct fragrances, including three for men (Eze Nomad, Eze Surge, and Eze Elation), three for women (Eze Joy, Eze Flow, and Eze Awe), and two unisex options (Eze Vibe and Eze ID). These perfumes are designed to cater to diverse consumer preferences and embody the rich olfactory traditions of India.
Establishing a Strong Retail Presence:
In the U.S., Eze Perfumes can be found in 400 Fragrance Outlets and 100 Luryx duty-free stores across South America. This extensive network ensures that the perfumes are widely accessible to American consumers, along with their availability in several other countries like Panama, Colombia, and Mexico.
Vision and Ambition:
Kanishka Jain, director at Incredible Indriya, and Pushkar Jain, CEO of Sawai Fragrances, both emphasize the importance of this expansion as part of their vision to make Indian perfumery well-known globally. They highlight the brand’s commitment to quality and the deep-rooted history of Indian fragrance making.
Purvi Jain, CEO of Sawai Fragrances USA, shares her excitement about leading the brand into the American market. She describes the launch as an opportunity to share the storied history of Indian perfumes and offer American consumers a unique sensory experience.
Brand Inspiration and Availability:
Launched on March 11, 2024, in Mumbai, the name 'Eze' is inspired by the Igbo word for 'king,' reflecting the regal quality and heritage of the fragrances. The brand's unique packaging is designed with vibrant colours and a distinctive spherical shape to mirror the artistic and cultural values it represents.
Eze Perfumes is also available on major Indian online retail sites like Amazon, Myntra, and Nykaa, making it easily accessible to both local and international customers.
