Fix My Curls Rebrands to Celebrate Curl Culture with Fresh Identity and Community First Approach

Fix My Curls has unveiled a complete brand refresh aimed at embracing the needs of India’s textured hair community with more clarity, creativity, and connection. With an all new visual identity, redesigned packaging, and an upgraded digital ecosystem, the brand is stepping into its next chapter as a leading name in textured haircare. The rebrand reflects not just a change in design but a deeper cultural shift, recognising the louder, prouder voice of the curly haired community in India and beyond.

The brand’s transformation includes a clean, minimal logo and a practical, colour coded system that simplifies product selection based on curl types and specific hair concerns. This thoughtful change makes it easier for consumers to identify the right products for their unique needs, whether they have loose waves or tight coils. The new design also enhances shelf visibility and looks striking on digital platforms, aligning perfectly with the preferences of Fix My Curls’ digitally native audience.

Alongside its packaging update, Fix My Curls has relaunched its website with a focus on personalisation and community support. Visitors can now explore curated hair routines, take interactive product quizzes, and engage with content created by and for curly haired users. The brand’s goal is not just to sell haircare but to be a reliable companion in the textured hair journey, offering education, connection, and inspiration at every touchpoint.

Since its launch in 2019, Fix My Curls has grown from a niche startup in Delhi NCR to a market leader in curl focused beauty. The brand sold over two lakh units in the last financial year and generated twenty five crore rupees in revenue. What began as a small label serving an underserved segment has now become a trusted name in curl care, influencing how textured hair is represented and cared for in the Indian beauty space.

Founder Anshita Mehrotra shared that the rebrand is a direct response to the evolving expectations of their loyal community. She explained that while the brand has always delivered on product quality, its earlier visual identity no longer matched the strength and sophistication of the experience it was offering. The decision to revamp was not just aesthetic, but also emotional, aimed at elevating the way consumers feel when they interact with Fix My Curls.

Looking ahead, the brand is also expanding its physical presence with plans to scale retail distribution and strengthen salon partnerships. Initiatives like the Curl Convention will play a key role in educating both consumers and professionals about textured hair care, creating a space for dialogue and visibility in an industry still learning to fully embrace curl diversity.

Fix My Curls is no longer just a brand for curls. It is becoming a movement that empowers individuals to embrace their natural texture with confidence, backed by a brand that sees them, hears them, and is growing with them. From product performance to packaging and platform, every element of the rebrand reflects a singular mission, to honour and uplift India’s curl community with authenticity and innovation.

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