Flipkart has officially launched its much-awaited Fashion End of Season Sale (EOSS) beginning May 30, 2025. The retail giant brings together more than 70,000 brands and sellers to offer fashion, beauty, and lifestyle products across its platform.
This season’s sale focuses on customer personalization, premium selections, and deep value. Curated across over 1,000 fashion trends, shoppers can explore categories like baggy bottoms, retro runners, relaxed silhouettes, threadwork detailing, and soft bloom prints. The sale spans all serviceable pincodes in India.
Flipkart’s Vice President of Fashion, Kunal Gupta, stated,
“At Flipkart, our mission is to democratise fashion for every Indian shopper, and the End of Season Sale is a celebration of that promise. From Gen Z-focused curations on Spoyl to premium collections in apparel, footwear, and accessories, we are focused on making fashion faster, more accessible, and affordable for millions.”
The EOSS has seen a surge in demand for premium brands and branded accessories, with the premium clothing segment continuing to expand. The direct-to-consumer (D2C) collections have tripled this season, with a 60 percent increase compared to last year.
For women, the sale features co-ord sets, ethnic wear, floral sarees, wide-leg jeans, and Korean-inspired styles. For men, popular picks include oversized T-shirts, baggy jeans, textured shirts, and checkered patterns. Flipkart’s Gen Z platform Spoyl has also introduced over 80,000 new summer and monsoon styles.
Another highlight of this year’s campaign is its extended focus on creator-driven engagement. Flipkart is collaborating with influencers, affiliate marketers, and content creators, offering influencer product hauls and curated looks. The platform is also hosting on-ground events in major cities to amplify the campaign’s reach.
Flipkart has also rolled out two new TV commercials, promoting major brand deals and encouraging customers to explore new fashion trends at competitive prices.
The EOSS stands as a powerful initiative to connect lakhs of sellers and customers across the country while redefining how Indian consumers engage with fashion online.
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