Greenlam Industries Rebrands Decowood Veneers as Mikasa Decowood Veneers

Greenlam Industries Ltd., a trusted global leader in surface and substrate solutions, has announced the rebranding of its premium veneer line, Decowood Veneers, as Mikasa Decowood Veneers. This transformation is more than a name change. It represents a step toward unifying Greenlam’s offerings under a single, powerful brand identity that resonates with modern consumers, architects, and designers across the world.

For more than twenty years, Decowood Veneers has been a symbol of craftsmanship, design sophistication, and trust. The brand has consistently been the choice of architects, interior designers, and homeowners who value the richness of natural wood and premium quality finishes. By transitioning into Mikasa Decowood Veneers, this legacy now integrates seamlessly with Mikasa’s complete product portfolio, which spans floors, doors, veneers, and plywood. Together, these categories create a cohesive design ecosystem that offers unmatched flexibility and superior quality.

The move is designed to provide architects and homeowners with comprehensive wood panel solutions from a single trusted source. By bringing these product categories under one umbrella, Greenlam is aiming to simplify the design process while also raising the standards of innovation and aesthetics. The unified identity ensures that Mikasa Decowood Veneers is not just a veneer brand but part of a larger lifestyle-centric philosophy where elegance, sustainability, and performance go hand in hand.

According to Greenlam, the integration also expands consumer engagement by giving the premium segment a more holistic and streamlined experience. This new identity reflects the evolving needs of modern consumers who are increasingly drawn to integrated solutions that combine sustainability, global appeal, and timeless design.

Parul Mittal, Director of Greenlam Industries Ltd., explained the significance of the move by emphasizing the brand’s dedication to preserving Decowood’s heritage while enhancing it through Mikasa’s premium positioning. She noted that Decowood has always stood out for its variety of species, unique textures, and responsibly sourced materials. By evolving into Mikasa Decowood Veneers, the brand is now able to offer a broader choice of finishes and designs while upholding its promise of sustainability and uncompromising quality.

The rebranding is not just a marketing decision but a strategic shift aimed at creating a stronger global identity. It positions Mikasa Decowood Veneers as a premium name that inspires designers, trade partners, and homeowners to reimagine interiors with veneers that transform spaces into statements of style. With this unified portfolio, Mikasa is better placed to expand its footprint in both domestic and international markets, offering solutions that combine design flexibility with the assurance of quality.

As the design and interiors industry continues to evolve, Mikasa Decowood Veneers is poised to become a leading choice for those who want to bring timeless natural beauty into their living spaces. It reflects Greenlam’s vision of delivering design solutions that are not only premium in look and feel but also sustainable in approach and long lasting in performance.

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