Hershey India has introduced HERSHEY’S Choco Delights, a new chocolate bar that combines crunchy textures with smooth milk chocolate. This product launch marks Hershey's entry into the value moulded chocolate segment, which is a significant part of the chocolate market in India.
Target Audience
The chocolate is designed to appeal to young consumers and those looking for quality snacks at reasonable prices, catering especially to Gen Z and Millennials.
Management's Vision
Luigi Mirri, the General Manager for Hershey India and APAC, highlighted that HERSHEY’S Choco Delights offers a distinctive taste that stays true to Hershey's rich chocolate legacy but at a price that’s accessible to more consumers. He expressed the company’s commitment to expanding its chocolate offerings in India.
Market Expansion
Following the success of products like HERSHEY’S KISSES and HERSHEY’S Bars, this new addition aims to broaden Hershey's reach in the metro markets of India, particularly in cities with over one million residents.
Availability
HERSHEY’S Choco Delights are now available in major retail stores across top Indian cities, priced at just Rs 10, making it a budget-friendly option for chocolate lovers.
