HRX and Escape Plan Unite to Create Travel Gear for the Modern Indian Explorer

Escape Plan, one of India’s fastest-growing travel solution brands, has teamed up with HRX, the fitness and lifestyle label founded by Hrithik Roshan and Exceed Entertainment, to launch a premium yet practical collection of travel gear. This collaboration is aimed at creating products that not only look stylish but also meet the demands of modern travel.

The HRX x Escape Plan collection will feature a curated range of luggage, travel organisers, and other essentials designed to combine utility with a sleek aesthetic. Each product is tailored to suit the needs of Indian travellers, whether they are heading for a business trip, a weekend getaway, or a cross-country adventure. Customers will be able to shop the collection on Escape Plan’s own online store, its partner platforms, and through offline retail outlets, making it widely accessible across the country.

Hrithik Roshan, sharing his thoughts on the launch, highlighted how HRX has always aimed to blend purpose with performance. He emphasised that the right travel gear can transform the way people experience their journeys, making this partnership a natural step in HRX’s evolution. His vision for the range is to empower travellers with gear that feels as reliable as it is stylish.

Abhinav Pathak, CEO and co-founder of Escape Plan, called the collaboration a strategic move to redefine travel essentials for India’s next generation of consumers. He noted that by combining Escape Plan’s focus on tech-enabled, design-driven products with HRX’s strong cultural presence, the partnership is set to deliver high-performance luggage and accessories that reflect both innovation and aspirational style.

Adding to the excitement, Afsar Zaidi, co-founder of HRX, spoke about the synergy between the two brands. He pointed out that what impressed him about Escape Plan was not just the products but the clarity of vision and unique design approach. For him, the partnership represents more than a business move—it is a shared commitment to creating travel gear that resonates emotionally with consumers while serving their practical needs.

With Escape Plan already achieving a Rs 100 crore annualised run rate in just three months of launch, and HRX’s established reputation in lifestyle and performance wear, this alliance is poised to become a category-defining force in the Indian travel gear market. The collection promises to inspire travellers to move with confidence, style, and purpose.

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