Instamart and Jio have just joined forces to bring a new kind of convenience to Indian consumers. Starting now, customers in 95 cities across India can order Jio’s affordable mobile phones and receive them in just ten minutes via Swiggy’s Instamart platform. This marks the first time mobile phones are being delivered through a quick commerce model at such a rapid pace.
The two models available under this partnership include the JioBharat V4 and the JioPhone Prima2, priced between 799 and 2799 rupees. These phones cater to the needs of first time smartphone users and those seeking essential connectivity at budget friendly prices. The rollout spans metro areas and deep into tier 2, 3, and 4 cities, unlocking digital access for millions who need it most.
The collaboration is a powerful blend of technology and logistics. It brings essential digital tools right to the doorstep of consumers, reinforcing both brands’ commitment to accessibility. Hari Kumar G, Chief Business Officer of Instamart, highlighted how this move is redefining the role of quick commerce in everyday life. According to him, Instamart is no longer just about groceries or household items. It is now a gateway to vital technology, offering instant access to mobile phones that help connect people to the internet, services, and opportunities.
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From Reliance Jio’s perspective, this partnership is a continuation of its mission to empower every Indian with digital tools. Sunil Dutt, President of Reliance Jio Infocomm, emphasized that fast delivery is no longer a luxury but a necessity, especially when it involves something as crucial as a mobile phone. He shared that bringing affordable connectivity within minutes is a step toward turning India’s digital dreams into everyday reality.
This initiative also reflects the growing evolution of quick commerce in India. While it started with snacks and essentials, it has now grown into a vital distribution engine for technology and lifestyle products. The entry of mobile phones into this space signals a bold new chapter in how people perceive instant delivery.
As the JioBharat and JioPhone Prima2 make their debut in the fast lanes of Indian logistics, the campaign offers more than just speed. It offers access, it offers empowerment, and most of all, it offers a glimpse into the future of commerce in India where everything essential arrives not just at your doorstep, but within minutes.
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