5 Women-led Brands We Love!

These young, women-led brands are testament of growth for women-led businesses in India.

Women have reshaped the startup ecosystem. From being part of them to running the business as C-suite executives, this is truly the era of women.

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1. Blissclub: Minu Margeret founded Blissclub in 2020 when she noticed the lack of quality athleisure clothing, options available for women at affordable prices. She started an activewear brand that solely focused on women and their diverse needs. A lot of women quit sports or exercising because they are made to feel uncomfortable in their skin. The athleisure brand, tailored to women's needs became popular via social media campaigns and influencers. The brand messaging remained consistent- showing women from diverse parts of the country that there is 'no-one-size fits all' when it comes to fitness.

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2. FAE Beauty: Started in 2019, Karishma Kewalramani started a vegan and cruelty-free cosmetic line. FAE which stands for 'Free and Equal' beauty, aims to reduce unrealistic beauty standards. The brand has the concept of 'democratic beauty', which is beauty that is accessible to everyone. The brand offers adaptive lipsticks that blend with the skin tone of women. The encompassing vision that rejects unreal beauty standards and social media campaigns that reject airbrushed images and models, send across a strong message for women's empowerment.

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3. Country Bean: Aditi Somani started Country Bean to offer cafe-brewed coffee at home. Instant coffee has become an indispensable part of our life. Somani saw the opportunity and got into the craft coffee market. By FY21, Country Bean had served 2 lakh customers with a revenue of 8 crore. Craft coffee is a competitive market and Somani's vision is to create flavoured blends to set her brand on the road to growth!

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4. Monsoon Harvest: Umeshwari Machani started Monsoon Harvest as a healthy breakfast option. With its range of guilt-free muesli, vegan granolas, gluten-free oats and high-fibre cereal, the brand catapulted itself to the leading brand in the fitness space. Using traditional ingredients like millet, amaranth and palmyra sugar, the brand is truly a local brand that has emerged from the organic farms of India.

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5. Carmesi, offers all-natural personal care for women. Founder Tanvi Johri noticed the use of synthetic chemicals in personal hygiene products for women. Carmesi’s all-natural sanitary pads, menstrual cups, period kits and acne care products have attracted a loyal consumer base that wants organic solutions. A women-centric brand that solves the heart of women's hygiene problems has been a success formula for Carmesi.