JBL has introduced JBL Land, a new virtual world on Roblox, where users can immerse themselves in a unique audio experience. With games, sound creation tools, and exclusive merchandise, JBL Land offers a platform for players to unleash their creativity and connect with others through the power of sound.
Daniel Lee, Chief Marketing Officer at JBL, expressed excitement about the launch, highlighting the opportunity for digital self-expression through sound. By providing tools for customisation and creation, JBL aims to empower users to shape their own unique sound identity within the virtual world of Roblox.
In JBL Land, players can explore various games and activities while earning and discovering 'Soundbites' - short snippets of sound that can be mixed to create personalized tracks. These tracks can then be shared and celebrated by the community, fostering a collaborative environment where everyone's creativity is celebrated.
The world of JBL Land also features a dedicated shop where players can use virtual currencies to purchase exclusive merchandise like headphones and portable speakers for their avatars, enhancing their virtual experience.
With a focus on fun and engaging experiences, JBL Land offers a range of games crafted to showcase the power of sound. Additionally, special seasonal activations and partnerships with creators will keep the world of JBL Land dynamic and ever-evolving.
JBL Land officially opened its doors on February 21, 2024, inviting players to join in the musical journey of exploration, creation, and connection.
