Katrina Kaif's renowned beauty brand, Kay Beauty, has made its debut in the UAE market, marking a significant milestone for the Indian celebrity makeup brand. Partnering with Nysaa, a leading omnichannel retailer, Kay Beauty's collection is now available at the Nysaa store located in City Centre Mirdif, as well as online at nysaa.com.
Kay Beauty's Launch in UAE
Kay Beauty, co-created by Katrina Kaif and Nykaa, India's premier beauty and fashion destination, has quickly gained prominence in India's beauty industry for its high-performance products that seamlessly blend glamour and skincare. The brand's mission is to offer beauty products across various makeup categories, including lips, eyes, face, and nails, catering to diverse preferences and skin tones.
With its ethos encapsulated in the hashtag #ItsKayToBeYou, Kay Beauty promotes self-expression and individuality, encouraging individuals to celebrate their unique beauty while fostering a culture of acceptance and empowerment. In just over four years, Kay Beauty has achieved remarkable success, with a gross margin value of Rs 1.5 billion, resonating with consumers across India, from metropolitan cities to Tier 2 and 3 markets.
Brand's Vision for Global Domination
The launch of Kay Beauty in the UAE reflects Katrina Kaif's vision of taking the brand global and sharing its offerings with consumers worldwide. With the GCC region serving as a hub for beauty enthusiasts and Indian cinema enthusiasts alike, the expansion into this market via an omnichannel retail presence is a strategic move for Kay Beauty.
Expressing her enthusiasm for the launch, Katrina Kaif stated, "It gives me immense joy to finally bring Kay Beauty to the UAE. Our vision has always been to make beauty enjoyable without guilt and to cater to all skin tones. The GCC market presents an excellent opportunity for us to connect with consumers who are passionate about beauty and Indian cinema."
Adwaita Nayar, co-founder of Nykaa and CEO of Nykaa Fashion, also shared her excitement about Kay Beauty's entry into the GCC region. She stated, "With its innovative and inclusive products, Kay Beauty has made significant waves in India. We are thrilled to introduce the brand to beauty enthusiasts in the GCC, where consumers are always eager to explore new products."
Details of Product Line
Kay Beauty's launch in the UAE includes a comprehensive range of makeup products, featuring over 60 SKUs across lips and face categories and around 30 SKUs for nails and eyes. From foundations to eyeshadows, lipsticks, and more, Kay Beauty offers an extensive lineup of products designed to help consumers stay ahead of beauty trends while celebrating diversity.
With its commitment to delivering high-performance products that blend beauty and skincare, Kay Beauty aims to empower consumers to embrace their individuality and join the beauty revolution. Explore the collection at Nysaa's store in City Centre Mirdif or online at nysaa.com.
