KitKat has rolled out its newest campaign titled ‘Snap to Decide’, turning a viral Gen Z trend into a clever marketing moment. Inspired by social media users snapping a KitKat and letting the longer piece determine their choice, Nestlé India has embraced this playful ritual and transformed it into a campaign that resonates with young audiences constantly navigating endless decisions.
Fronted by Bollywood icon Jackie Shroff, the campaign offers a humorous yet relatable take on how Gen Z often feels overwhelmed by even the simplest choices—whether it's picking a playlist, choosing a meal, or deciding what show to binge. ‘Snap to Decide’ offers a lighthearted way to relieve that pressure. Just break a KitKat and let the longer piece decide. No stress, no second-guessing—just snap and go with the flow.
Commenting on the campaign, Gopichandar Jagatheesan, Head of Confectionery Business at Nestlé India, said, “We noticed how today’s generation is constantly juggling decisions. With ‘Snap to Decide,’ we turned a familiar brand action into a fun decision-making hack. It’s all about giving them a much-needed break from everyday overthinking.”
The campaign is further amplified through a wave of digital content creators who are bringing this idea to life across social platforms. Whether it’s a dilemma about what to wear or where to go, KitKat now offers a quirky way to make that call—by simply snapping into a break.
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