Kylie Cosmetics, the beauty brand founded by American actress Kylie Jenner, is set to make its debut in India. This expansion is facilitated through a partnership with House of Beauty, a company known for introducing international beauty brands to the Indian market. Kylie Cosmetics will be available exclusively at 25 Sephora stores across India and online, starting from April 25, 2024.
Collaboration with House of Beauty
This marks Kylie Cosmetics' first collaboration with an Indian omnichannel specialist, House of Beauty. The launch has been highly anticipated by beauty enthusiasts in India, who are eager to try the products Kylie loves and uses.
Kylie Jenner's Statement
Kylie Jenner expressed her excitement about the launch, stating, "I am so excited to launch Kylie Cosmetics in India – I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India."
Diverse and High-Quality Beauty Products
Kylie Cosmetics is renowned for its high-quality, vegan, and clean formulations. The brand initially gained fame with the launch of Kylie Lip Kits in 2015, which featured liquid lipsticks paired with matching lip liners.
Featured Products
The launch in India will include popular products like:
- Matte and Velvet Lip Kits
- Precision Pout Lip Liner
- Power Plush Longwear Foundation
- Kylash Volume Mascara
- Power Plush Longwear Concealer
- Tinted Butter Balm
These products are crafted to deliver trendy, high-pigment, and high-performance makeup that Kylie Cosmetics’ global fans adore.
Other Brands in the Indian Market
Kylie Cosmetics entered an Indian beauty market that recently welcomed Rihanna’s Fenty Beauty, launched through Nykaa in March 2024. The entry of these global brands highlights the growing importance and attractiveness of India as a major player in the international beauty industry.
The arrival of Kylie Cosmetics offers Indian consumers the chance to experience a range of acclaimed beauty products firsthand, promising a significant impact on the local beauty market.
