Motor show showcases deepen Eurogrip global footprint expansion in key markets

Tyre brand Eurogrip is leaning on major international events to reinforce its positioning as a specialist in two and three wheeler products, with the Eurogrip global footprint expansion built around recent showcases in Mexico and Sri Lanka. The appearances highlight the company’s ambitions in Latin America and South Asia.

Eurogrip, which operates under TVS Srichakra Ltd, presented its premium product portfolio at the Expo Moto International Trade Show in Mexico City and at the Colombo Motor Show in Sri Lanka. The company describes these platforms as important touchpoints for strengthening visibility with riders, dealers and partners in growth markets.

In Mexico, Eurogrip displayed a comprehensive range of two wheeler tyres, including patterns such as Roadhound, Protorq Extreme, Trailhound STR, Trailhound SCR, Terrabite DB plus and Bee Connect. Visitors were given an opportunity to understand the research and development and tyre technology behind the products.

At the Colombo Motor Show 2025, the focus was on the brand’s most sought after radial offering Protorq Extreme, supported by other lines including Terrabite DB plus, Bee Connect, Bee Sport, Climber XC and Sportorq. The company used the event to underline its ability to address diverse riding conditions and styles.

T K Ravi, chief operating officer at TVS Srichakra Ltd, said the brand remains committed to earning customer trust through tyres that deliver performance, reliability and value. He noted that Mexico and Sri Lanka are key markets that help cement Eurogrip’s presence in Latin American and South Asian regions.

Ravi added that international shows allow the company to deepen engagement with customers and channel partners by offering first hand experience of its products and demonstrating the level of research and engineering that goes into each tyre.

Eurogrip positions itself as a global two wheeler tyre specialist with an emphasis on innovation and rider focused design. The patterns on display are intended to address use cases from urban commuting to touring and off road exploration.

Participation in motor shows gives tyre brands a stage to connect directly with enthusiasts, original equipment manufacturers and distributors, often in a more immersive way than traditional trade activity. For Eurogrip, consistent presence at such events supports its campaign to be recognised as a serious competitor to established global names.

As demand for motorcycles and scooters continues to rise in emerging markets, tyres that promise better grip, longer life and tailored performance are becoming more important purchase factors. By combining a growing product range with visible international activity, Eurogrip is working to translate its domestic credentials into wider recognition across regions that share similar riding cultures and road conditions.

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