Motorola and Flipkart Unveil Swarovski Inspired Brilliant Collection

Motorola and Flipkart have taken a bold step into the world of luxury technology with the launch of the Brilliant Collection in collaboration with Swarovski. The collection was unveiled on September 1 at Andaz Delhi by Hyatt and was nothing short of a star studded event. Bollywood actor Jacqueline Fernandez walked the ramp as the showstopper, adding glamour to the evening. The showcase also featured popular creators and personalities including Revathi Pillai, Shivani Kalra, Vishnu Kaushal, Yuvraj Dua, Niswoman, Khushi Chawla, Shivaditya Bharjatiya and Taanya, further amplifying the fashion meets tech celebration.

At the center of the collection is the motorola razr 60 Swarovski Edition, a foldable device designed with 35 hand set Swarovski crystals embedded into a quilted leather inspired finish. Alongside it, Motorola also introduced the moto buds LOOP Swarovski Edition, designed with Sound by Bose and spatial audio, offering a mix of high end style and superior sound quality. Together, the devices are positioned as more than just gadgets. They are statements of individuality, confidence and sophistication.

T M Narasimhan, Managing Director of the Mobile Business Group at Motorola India, explained that the Brilliant Collection reflects the meeting point of artistry and engineering. He described the devices as not just technology but wearable confidence for those who want their tech to reflect their personality. Shivam Ranjan, Director and Global Head of Brand at Motorola, emphasized how the company is actively designing devices that belong in fashion conversations while still delivering advanced technology.

Flipkart, as the exclusive retail partner, highlighted how this collaboration makes premium technology accessible to India at scale. Smrithi, Vice President of Mobile Business at Flipkart, shared that the Brilliant Collection began as an idea to make fashionable technology real for Indian consumers. Kanchan, Vice President of Mobile Business at Flipkart, added that the move reflects the growing demand for products that combine performance with sophistication. The Brilliant Collection, in her words, blends Swarovski’s artistry with Motorola’s innovation, offering a glimpse into the future of premium technology.

The new devices will be available exclusively on Flipkart. Sales officially open on September 11 at 7 pm, coinciding with the highly anticipated Big Billion Days sale.

This collaboration marks a significant shift in how technology brands are positioning themselves. No longer limited to performance and utility, gadgets like the razr 60 and moto buds LOOP Swarovski Editions are now evolving into fashion forward accessories. The Brilliant Collection stands as proof that technology can be functional while also being aspirational, celebrating individuality and style in a way that resonates with modern Indian consumers.

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