PepsiCo India has expanded its portfolio by introducing its well-known hydration beverage, Gatorade, in Jammu & Kashmir. This marks the first time Gatorade will be available in this region, offering three flavors: Blue Bolt, Orange, and Lemon. The launch aligns with Gatorade’s mission to inspire active lifestyles and emphasize the importance of proper hydration.
Launch Event
The introduction of Gatorade in Jammu & Kashmir was celebrated with a marquee event in Jammu, attended by notable personalities such as:
- Vivrant Sharma
- Ajay Sharma, head coach, Seniors of JKCA
- Brig. Anil Gupta, member of the Jammu & Kashmir Cricket Association (JKCA)
- Shubham Khajuria, captain of the Jammu & Kashmir cricket team and former India U19 player
The event featured discussions on Gatorade's role in hydration and its benefits for athletes and fitness enthusiasts. PepsiCo India leadership and Anurag Jaipuria, owner of Jai Beverages, also participated in the launch event.
Brand Messaging
With the launch, PepsiCo India continues to promote the 'Sweat Makes You Shine' campaign in Jammu & Kashmir. This campaign underscores the significance of hydration in achieving peak physical performance and maintaining confidence and self-belief.
Statements from PepsiCo India
Ankit Agarwal, Associate Director of Energy and Hydration at PepsiCo India, expressed excitement about bringing Gatorade to the region. He highlighted Gatorade’s commitment to enhancing athletic performance through proper hydration, supported by the Gatorade Sports Science Institute (GSSI). Saurabh Sharma, Director at PepsiCo - North, East, and Central, echoed this sentiment, emphasizing the goal of inspiring both athletes and active individuals in Jammu & Kashmir to stay hydrated and achieve their goals with Gatorade.
Sami Butt, VP of Sales and Marketing at Jai Beverages, emphasized the brand's commitment to promoting an active and healthy lifestyle and expressed hope that Gatorade will motivate people in the region to stay hydrated and reach their fitness goals.
In Conclusion
Gatorade is now available in 250 ml packs in three flavours—Blue Bolt, Orange, and Lemon. These products are accessible across traditional and modern retail outlets as well as leading e-commerce platforms. The launch of Gatorade in Jammu & Kashmir signifies PepsiCo India's commitment to expanding its reach and promoting health and hydration in new markets. By leveraging the support of local athletes and sports associations, the brand aims to inspire and motivate individuals to lead active lifestyles.
