Piramal Consumer Healthcare bets on innovation and women’s wellness to fuel growth till FY30

Piramal Consumer Healthcare has achieved a significant milestone by crossing ₹1,000 crore in revenue in FY25, even in a year when many consumer categories struggled to grow. At the center of this achievement is CEO Sai Ramana Ponugoti, who attributes the success to sharp choices, relentless execution, and a clear focus on speed.

One of the company’s most powerful stories comes from its iconic brand i pill. With the new i pill Daily campaign, Piramal is moving beyond being a product-led brand to one that drives purpose. Tackling the taboo around women’s health and countering retailer substitution, the brand is creating open conversations around empowerment and encouraging women to choose with confidence. By speaking in the language of young consumers and creating awareness across digital platforms, Piramal is making the brand more than just a pill. It is positioning it as a symbol of choice and empowerment.

The company is also expanding its women’s wellness portfolio with innovations like period panties and panty liners. The vision is clear— to create solutions that address every stage of a woman’s life from menarche to menopause. Sai Ramana emphasizes that the goal is to empower women with products that provide safety, comfort, and trust, while building long term engagement.

Beyond women’s health, Piramal’s power brands such as Littles and Lacto Calamine have also shown strong double digit growth, driven by a strategy that blends traditional media with digital platforms and influencers. By understanding the cultural nuances of India’s diverse consumer base, Piramal ensures that its brands speak directly to different communities in their own voice. This balance between mass media and micro targeted communication has become central to its growth.

E commerce continues to be a massive growth driver, rising by 39 percent in FY25. For Piramal, success online means winning at what Sai Ramana calls the zero moment of truth— the point where the consumer searches for a product. Through precision targeting, personalization, and customer focused experiences, the company is ensuring that every click leads to conversion and loyalty.

Innovation is another pillar, with more than 50 new product launches in FY25 alone. Piramal’s approach is rooted in cross functional collaboration, agile testing, and investment in quality trials to ensure that new launches succeed at scale. This speed and efficiency in innovation is what makes it not just a buzzword but a true growth engine.

Looking ahead, Piramal has set an ambitious target of 200 million US dollars in revenue by FY30. To achieve this, the company is prioritizing bigger innovations, profitable ecommerce expansion, operational efficiency, and a data driven culture. For Sai Ramana, it all boils down to margin, reach, and impact.

What excites him most, however, are the broader shifts in India’s healthcare and wellness sector. Rising awareness, increasing adoption of ecommerce, premiumization, and changing media consumption are reshaping consumer healthcare at an unprecedented pace. With strong brands and a clear roadmap, Piramal is confident about not just participating in these changes but leading them.

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