Ranbir Kapoor’s ARKS Launches Its First Perfume, Now Available on Instamart

Ranbir Kapoor’s lifestyle brand ARKS has taken its next big leap with the launch of its debut fragrance, ARKS Day. This gender-neutral perfume is now live on Instamart, making it instantly available to users in Bangalore, Mumbai, Delhi-NCR, Kolkata, and Hyderabad.

Launched in February 2025, ARKS has quickly captured the attention of India’s fashion-conscious youth with its clean aesthetics, purposeful product drops, and emotional design language. With ARKS Day, the brand goes beyond apparel, introducing a daily-wear fragrance designed to be subtle, inclusive, and deeply personal.

Described as “understated yet memorable,” ARKS Day embodies the brand’s focus on emotional storytelling and cultural relevance. It transforms fragrance into an everyday ritual, aligning with the lifestyle of a new, mindful generation.

Abhinav Verma, CEO and Co-founder of ARKS, shared that fragrance felt like a natural evolution for the brand. “It’s intimate, expressive, and meaningful. ARKS Day simplifies what is usually an overcomplicated space. And launching on Instamart ensures accessibility and speed—bringing a high-design product straight to your doorstep within minutes.”

Instamart’s Chief Business Officer, Hari Kumar G, also expressed enthusiasm for the partnership, noting how ARKS connects with a generation that values design, emotion, and agility. With this launch, users can experience a fresh take on India’s fragrance space, and even enjoy a scent inspired by their favorite Bollywood star within just ten minutes.

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