D’Décor, a renowned soft furnishing fabric manufacturer, recently unveiled its new brand, 'Sansaar', in collaboration with Bollywood superstar Ranveer Singh. The brand is designed to revolutionize the home décor sector with its emphasis on conscious living, minimalism, and sustainability. Each product within the Sansaar collection is a testament to the commitment towards style blended seamlessly with sustainable practices, fostering a culture of mindful living.
Brand Philosophy and Innovation
Sanjana Arora, the business head of Sansaar by D’Décor, expressed enthusiasm about the new venture, stating, "We are privileged to welcome Ranveer Singh into the D’Décor family as we launch ‘Sansaar’. As a leader in our field, D’Décor has consistently adorned homes globally with exceptional fabrics. The ‘Sansaar’ range is carefully crafted to combine high-quality materials, minimalist aesthetics, and superior craftsmanship. Our partnership with Ranveer Singh introduces a sophisticated lifestyle choice to our consumers, emphasizing care, consideration, and connectivity."
Celebrity Endorsement
Echoing the sentiments, Ranveer Singh, now the face of Sansaar, shared his excitement, "Joining the D’Décor family is a thrilling experience. Sansaar’s premium collection of home furnishings not only enhances any living space but also aligns with the brand’s mission to set higher standards. I am eager to see where this partnership will lead us."
Strategic Brand Impact
Sanjay Arora, managing director at D’Décor, discussed the strategic importance of the Sansaar launch, noting, "Introducing Sansaar is a proud moment for us as it embodies both creativity and elegance. Having Ranveer Singh as our brand ambassador reinforces our message of simple yet sophisticated living. This initiative not only broadens our product range but also cements our commitment to innovation and sustainable practices in the home décor industry."
Vision for the Future
Sarah Arora, creative director of Sansaar, added, "With Ranveer Singh representing Sansaar, our goal is to create environments that are not only inspiring and uplifting but also mirror the sophistication of elegant living. We are dedicated to crafting a future where each fabric narrates a tale of artistry, conscious choices, and timeless elegance."
Product Line
Sansaar aims to transform homes into spaces filled with meaningful choices. The brand’s offerings will include an array of curtains and upholstery, each designed to invoke memories and embody comfort and love, enhancing the overall aesthetic and emotional appeal of home interiors.
