What is Rare Beauty’s Social Media Strategy?
Rare Beauty has strategically leveraged TikTok as its primary social platform, recognizing its potential for authentic engagement and audience connection. The brand's identity revolves around Selena Gomez, its founder, portraying her beliefs and experiences to create a relatable brand image.
Rare Beauty on Social Media: Performance Data Across Channels
Rare Beauty's TikTok strategy is multifaceted, incorporating various content pillars such as product presentations, relatable scenarios, mental health education, and tutorials. The brand's TikTok content is characterized by short, human-centric videos, that align with platform preferences.
Rare Beauty's social media presence extends beyond TikTok, with Instagram serving as another key platform. Here, the brand adopts a Reels-first approach, capitalizing on the popularity of this feature. Despite differences in content format, Rare Beauty maintains consistency in its brand messaging across channels.
What is in store for the brand?
Rare Beauty's success on TikTok and other social platforms underscores the significance of authenticity in brand marketing. By prioritizing genuine engagement, embracing diversity, and aligning with platform trends, Rare Beauty has established a unique and compelling brand identity. As organic content continues to thrive, brands can learn valuable lessons from Rare Beauty's approach to social media marketing
This analysis provides insights into Rare Beauty's marketing strategy and emphasizes the importance of authenticity in driving growth on TikTok and other social platforms.
