Swarovski has officially announced Rashmika Mandanna as its new brand ambassador for India, a move that blends her youthful energy with the brand’s timeless elegance. Known as one of the most admired actors of her generation, Rashmika carries immense appeal across the nation. Her vibrant personality and fashion-forward style make her the perfect representation of Swarovski’s values of joyful extravagance and modern glamour.
The brand believes Rashmika reflects the evolving identity of today’s Indian consumer who is expressive, confident, and unafraid to embrace individuality. With Swarovski looking to expand its retail presence and strengthen its cultural connection with India, her appointment is more than a celebrity tie-up. It represents a deeper commitment to engaging with an audience that is increasingly bold, diverse, and style-conscious.
Speaking on the collaboration, Rashmika shared her excitement, stating that Swarovski has always symbolised timeless elegance and emotional connection for her. For her, jewelry is not just an accessory but something that makes you feel radiant, empowered, and confident.
She expressed her honour at representing the brand in India and her enthusiasm to inspire people to celebrate individuality while embracing modern glamour.
With this partnership, Swarovski continues to elevate its presence in the Indian market by connecting to a generation that values self-expression as much as sophistication. Rashmika Mandanna’s appointment is set to bring the brand closer to millions of young consumers who admire her as both an actor and a relatable style icon.
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