Dabur India's beverage brand Réal has launched a new campaign titled 'Keep It Real with Real Activ Coconut Water', featuring Bollywood actor Sidharth Malhotra. This campaign aims to highlight the importance of making healthier beverage choices by replacing sugary soft drinks with no-sugar hydration options like Real Activ Coconut Water.
The campaign encourages consumers to move away from cold drinks that typically contain five cubes of added sugar and instead embrace a more natural, refreshing, and nutritious option. With growing awareness around health and wellness, the campaign resonates with modern lifestyle choices that prioritize well-being without compromising on taste.
Sidharth Malhotra, known for his fitness-focused lifestyle, perfectly fits the brand’s message. “In my fitness journey, I have realised that being healthy is more about consistency and the small, everyday choices you make. I try to keep things real, whether it’s how I train, what I reach for to stay refreshed, or even my social media bio. That’s why this association with Real Activ Coconut Water felt like a natural fit. It’s simple, clean, and just works for my routine,” he shared.
Mayank Kumar, Vice President of Marketing at Dabur India, said, “Consumers are becoming more health-conscious, but beverages are often ignored in daily diets. Carbonated drinks remain popular despite their high sugar content. Through the 'Keep It Real' campaign, we aim to promote Real Activ Coconut Water as the ideal choice for healthy hydration. Sidharth Malhotra’s lifestyle aligns perfectly with this message.”
The campaign will be promoted across digital platforms, television, and other media channels, delivering the key message that real change begins with real choices. The product contains no added sugar, preserves the natural taste and nutrition of tender coconut, and is positioned as a convenient and wholesome hydration option.
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