In a historic move that signals a bold shift in sports storytelling, Republic Media Network has launched R4Sports The Winning Streak presented by Maruti Suzuki. Positioned as the biggest sports property ever created on a news network, this ambitious campaign sets out to do more than just report the headlines—it aims to ignite a national movement around sport, passion, and performance.
The campaign kicked off with the premiere of the R4Sports Anthem, aired simultaneously across Republic TV, Republic Bharat, Republic Bangla, Republic Kannada, and Republic Digital. Far from a regular musical promo, the anthem was crafted to rally the country behind its sporting heroes, stir emotion, and signal the beginning of something far more significant—a six-month celebration of India’s unsung champions and future legends.
From July through December, R4Sports The Winning Streak will deliver an unparalleled line-up of original programming. Chasing Gold, a ten-part docuseries, will spotlight India’s rising athletes on their path to global glory. Guiding Stars will turn the lens on iconic coaches whose work often stays behind the scenes but powers the country’s most defining victories. Sporting States will take viewers through ten of India’s most dynamic sports regions, offering a deep dive into the local talent, facilities, and support systems that give rise to excellence. Fields of Excellence, a five-part series, will showcase India’s leading sports academies, sharing stories from where dreams take shape and champions are made.
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The campaign’s crescendo will be the Republic Sports Summit in December—a national event dedicated to honouring excellence, accelerating policy conversations, and mapping the future of India’s multi-sport journey.
Republic’s spokesperson called this launch a turning point for news television in India. By choosing to create a property of this magnitude, Republic is not just broadcasting events but becoming an active participant in shaping the sporting narrative of the country. Maruti Suzuki’s role as presenting sponsor reflects the confidence leading brands are placing in this new format of high-impact storytelling.
The timing is strategic and deeply relevant. With the 2026 Commonwealth Games and the 2028 Los Angeles Olympics fast approaching, India is on the cusp of a multi-sport breakthrough. R4Sports taps into this moment of transition, urging audiences to look beyond cricket and embrace the depth, diversity, and sheer perseverance of Indian athletes across disciplines.
This initiative is not just about stars at the top. It’s about the girl learning javelin in Haryana, the boy chasing his football dream in Manipur, the para-athlete pushing boundaries in Pune, and the coaches, academies, and families that support them behind the scenes.
With anthems, docuseries, local showcases, and an upcoming national summit, Republic is creating a blueprint for how news networks can drive social transformation. R4Sports is a celebration of not just competition, but resilience, and not just medal winners, but everyone who dares to chase greatness.
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