Sabyasachi and Tata CLiQ Luxury Redefine Fine Jewellery Shopping in India

In a landmark collaboration that blends heritage craftsmanship with the convenience of modern e-commerce, Tata CLiQ Luxury has joined forces with Sabyasachi Calcutta to unveil the brand’s first-ever digital jewellery boutique. Set to launch on August 21, 2025, this online destination will showcase the most extensive range of Sabyasachi Fine Jewellery available anywhere, allowing discerning customers from Mumbai to smaller towns to access pieces once only found in exclusive boutiques.

The collection promises an opulent array of designs, each crafted in 18-carat gold and infused with the distinct personality of Sabyasachi’s artistry. Among the highlights are the Royal Bengal Heritage Gold Collection featuring the celebrated Bengal Tiger motif and the iconic Sabyasachi Mangalsutra, the Royal Bengal Diamond Collection adorned with high-quality VVS-VS EF colour diamonds and precious gemstones, and the Royal Bengal Pearl Series with its natural, cultured, and South Sea pearls. Nature lovers will be drawn to the Sunderbans Collection, inspired by India’s lush flora and fauna, while those seeking statement pieces will admire the lacquer-detailed Tiger Stripe and Shalimar ranges, as well as the striking diamond-studded Tiger Eye motifs. From pendants and bracelets to earrings and rings, every piece is designed to carry a timeless elegance that works effortlessly for both special celebrations and daily wear.

Beyond the jewellery itself, Tata CLiQ Luxury is investing in a highly personalised shopping experience. Shoppers will have access to experts who can guide them through the selection process, whether they are choosing a piece for a milestone occasion, a personal indulgence, or a meaningful gift. This approach ensures that buying luxury jewellery online retains the intimacy and exclusivity of an in-person boutique visit.

Gopal Asthana, CEO of Tata CLiQ Luxury, expressed that this launch reinforces the platform’s vision of curating the best of Indian and international luxury for a diverse audience. Sabyasachi Mukherjee, founder and creative director of Sabyasachi Calcutta LLP, emphasised that the fine jewellery line retains the brand’s soul, integrity, and meticulous craftsmanship while being priced with thoughtful accessibility. He noted that this move is not only about expanding reach but also about delivering exceptional value—something that resonates deeply with the modern luxury consumer who seeks both authenticity and excellence.

The decision to launch online signals a shift in how luxury jewellery is presented in India. By bringing Sabyasachi Fine Jewellery to Tata CLiQ Luxury, the brand is creating a bridge between its heritage-rich ateliers and the evolving lifestyles of today’s consumers. This partnership is poised to transform how fine jewellery is discovered, experienced, and owned in the digital age, proving that heritage and innovation can exist side by side.

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