Samsung Takes the Lead
Samsung has surpassed Apple to become the top smartphone maker in the world, according to a recent report by IDC.
Apple Loses Its Crown
In the first quarter of 2024, Samsung secured a 20.8% share of the market, overtaking Apple.
Apple lost its position as the leading smartphone brand due to a 10% drop in shipments, as per data from IDC.
Global Smartphone Shipments Rise
The IDC Worldwide Quarterly Mobile Phone Tracker revealed a 7.8% increase in global smartphone shipments compared to the previous year, reaching 289.4 million units in Q1FY24.
Samsung's Triumph
With 60.1 million smartphone shipments and a 20% market share, Samsung reclaimed the top spot from Apple, whose market share fell to 17.3%.
Market Dynamics
This shift occurred after Apple had briefly claimed the top spot in the December quarter from Samsung but faced a significant decline in sales.
A Chinese smartphone maker holds the third spot with a 14.1% market share.
Analyst Insights
Ryan Reith, a vice president at IDC, mentioned that while Apple was at the top in 2023, Samsung has bounced back as the leader in the first quarter of 2024. He also noted that Huawei's return in China, along with progress from other companies like Xiaomi, Transsion, OPPO/OnePlus, and vivo, could lead to both Samsung and Apple exploring new opportunities for growth.
