Sanjay Prasad Joins WebEngage as VP, Global Head of Channels and Alliances

WebEngage has appointed Sanjay Prasad as the new Vice President and Global Head of Channels and Alliances, bringing with him over two decades of expertise in enterprise partnerships, strategic alliances, and business development. With this move, WebEngage continues to strengthen its partner ecosystem as it scales globally and deepens its commitment to ecosystem led growth.

In his new role, Sanjay Prasad will lead WebEngage’s initiatives to build stronger collaborations with system integrators, consulting firms, and digital agencies across geographies. His appointment is seen as a strategic step to drive enterprise engagement, boost customer retention, and unlock revenue opportunities through a robust global alliance network. His track record includes senior leadership roles at IBM, Oracle, HP, Red Hat, LeadSquared, and most recently at MoEngage, where he played a significant part in accelerating enterprise adoption and partner led expansion.

Sanjay expressed enthusiasm about joining WebEngage, highlighting the company’s product maturity, customer first approach, and rapid market growth as key reasons for his decision. He emphasized that building meaningful alliances will not only support WebEngage’s global ambitions but also help deliver integrated solutions that solve real business problems for enterprise clients. His vision aligns closely with WebEngage’s long term mission of becoming the preferred customer engagement and retention platform for global brands.

Avlesh Singh, Co founder and CEO of WebEngage, welcomed Sanjay Prasad to the leadership team, calling his arrival a timely boost to the company’s growth ambitions. He noted that partnerships will play a foundational role in the next phase of expansion and reiterated the company’s focus on scaling efficiently through strategic alliances. According to Singh, Sanjay’s deep understanding of enterprise ecosystems and his ability to forge high impact partnerships make him an ideal leader for this critical function.

As digital transformation becomes a core priority for enterprises, WebEngage is positioning itself as a key enabler by building a global network of trusted partners. Industry voices have also acknowledged this shift. Vishnu Sri Pillai from KPMG India shared that their collaboration with WebEngage is aimed at delivering insight led solutions tailored to modern business challenges. This reflects a growing demand for platforms that go beyond product capabilities and act as long term partners in enterprise success.

Sanjay Prasad’s leadership is expected to further energize WebEngage’s global push by enabling seamless implementation, localized expertise, and scalable growth through trusted partnerships. His arrival marks a significant milestone in the company’s evolution as it sets the stage for deeper enterprise engagement worldwide.

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