Shah Rukh Khan, Aryan Khan, Radico Khaitan and Nikhil Kamath Unite to Launch D’YAVOL Spirits

An iconic blend of Bollywood influence, entrepreneurial drive, and decades of spirits expertise, D’YAVOL Spirits is set to redefine premium alcohol with a luxury tequila debut for Indian and global markets.

In a first-of-its-kind collaboration, superstar Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, Radico Khaitan, and Zerodha co-founder Nikhil Kamath have joined forces to launch D’YAVOL Spirits. This partnership aims to create a new benchmark for luxury spirits by combining world-class craftsmanship, design-led aesthetics, and a deep connection to culture.

The brand’s debut offering, a meticulously crafted premium tequila, will be bottled at origin and is scheduled to launch in the coming months. It is designed to appeal not only to India’s evolving luxury spirits market but also to discerning global consumers seeking authenticity and sophistication. The initiative reflects a shared vision to merge heritage with modern innovation, presenting Indian craftsmanship on an international stage.

Radico Khaitan, under the leadership of Abhishek Khaitan, brings unmatched expertise in blending, distilling, and global distribution, having already built internationally acclaimed brands like Rampur Indian Single Malt, Magic Moments Vodka, and Jaisalmer Gin. Aryan Khan’s D’YAVOL Luxury Collective, co-founded with Bunty Singh, has earned a reputation for creating award-winning spirits and pioneering contemporary luxury branding. Nikhil Kamath’s strategic insight and proven ability to scale premium ventures further strengthens the foundation of this ambitious launch.

Speaking on the collaboration, Abhishek Khaitan called it the perfect marriage of industry mastery and creative innovation. Shah Rukh Khan described the venture as bold, relevant, and future-oriented. Aryan Khan emphasised that the goal is to create a brand deeply embedded in culture, resonating with a generation that values both story and substance. Nikhil Kamath highlighted how the evolving definition of premium now demands heritage, authenticity, and artistry, making D’YAVOL Spirits a timely addition to the market.

The launch comes at a pivotal time when premiumisation is driving rapid growth in India’s alcohol sector. With consumers seeking experiences as much as products, D’YAVOL Spirits plans to stand apart through design-driven packaging, immersive tasting experiences, and limited-edition releases that spark curiosity and desire. The brand’s identity is not just about what is inside the bottle, but also the story it tells and the cultural relevance it carries.

By uniting celebrity influence, artisanal quality, and forward-thinking strategy, D’YAVOL Spirits is positioning itself as more than a drink — it is a symbol of Indian luxury stepping confidently onto the world stage. This partnership is not merely launching a new tequila; it is introducing a fresh narrative for premium Indian brands competing in the global arena.

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