Swiggy Celebrates Fathers Who Love News with ‘Prime Time Menu’ Campaign

Swiggy’s Father’s Day campaign ‘Prime Time Menu’ hilariously celebrates dads who love their loud news debates. By turning its app into a mock news channel and releasing a nostalgic digital film, Swiggy blends food, fun, and emotion into a relatable tribute to every news-loving Indian father.

Swiggy has launched a playful and nostalgic campaign for Father’s Day titled ‘Prime Time Menu’, turning its food delivery app into an experience every news loving dad will instantly connect with. Designed as a tribute to Indian fathers who can’t help but turn up the volume during their favourite news debates, this campaign brings humour, emotion, and food together in a refreshing new way.

At the centre of the campaign is a digital film that captures the familiar chaos of a household dominated by the loud, dramatic tones of a prime time news show. The story follows a young daughter trying to navigate her daily life while her father, a passionate news watcher, keeps the volume high. Whether she is trying to study, dance, or sleep, the background soundtrack is always a breaking news debate. Instead of continuing to resist, she embraces it with the perfect Father’s Day gift, Swiggy’s Prime Time Menu.

Swiggy has reimagined its app interface to resemble a full blown news channel, complete with mock headlines, loud tickers, anchor style food recommendations, and dramatic visuals. It is a tongue in cheek parody of prime time news that simultaneously pokes fun and shows affection. The concept is a creative collaboration with Bad Studio Production LLP, and it captures the quirks that make Indian dads so uniquely lovable.

Mayur Hola, VP of Brand at Swiggy, shared that the campaign is rooted in joy and cultural insight. He explained that Swiggy wanted to celebrate something deeply relatable for Indian families a father’s enduring bond with the news. By merging humour with nostalgia, the campaign not only entertains but also strengthens the emotional connection between the brand and its users.

Already live on the app and Swiggy’s digital channels, the Prime Time Menu campaign blends parody with heartfelt sentiment. It reflects how deeply fathers influence the soundscape of our homes and how brands like Swiggy continue to find meaningful ways to connect with that sentiment.

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