Swiggy Introduces ‘99 Store’ to Make Everyday Meals Affordable Across India

 Swiggy has just made food delivery a lot more budget friendly. In a move that is set to reshape everyday eating habits for millions of users, Swiggy has officially launched the 99 Store, a new in app section that offers a wide range of single meals priced at just ₹99. This initiative is designed to help Indian consumers enjoy quality food without stretching their wallets, especially targeting younger users and frequent diners across urban and semi urban India.

The 99 Store is more than just a price tag. It is a focused solution to an ever growing demand for value based meals in a country where food inflation and daily convenience are often at odds. With this new offering, Swiggy is aiming to cater to Gen Z users, college students, young professionals, and anyone looking for a reliable, low cost food option without compromising on variety or taste. The 99 Store has been rolled out in more than 175 cities including major metros like Bangalore, Delhi, Kolkata, Pune, Hyderabad, and Chennai as well as smaller hubs such as Patna, Mysore, Dehradun, Ludhiana, Tirupati and many more.

What sets the 99 Store apart is not just the price but also the experience. Swiggy has curated a selection of quick prep dishes spanning popular Indian and international cuisines. Whether you are in the mood for biryani, burgers, noodles, rolls, pizza, or a slice of cake, the menu has been thoughtfully compiled to appeal to diverse tastes while staying pocket friendly. Every meal in the 99 Store comes with free delivery under the platform’s Eco Saver delivery mode, ensuring the service remains affordable and consistent.

The new section is embedded directly within the existing Swiggy app, making it easy to access without downloading anything additional. The layout has been designed to be dish forward, which means users see top selling items right away, simplifying the process of discovery and ordering. Swiggy has also worked closely with its restaurant partners and delivery network to streamline logistics and maintain high standards, even at a lower price point.

Rohit Kapoor, CEO of Swiggy Food Marketplace, emphasized that the 99 Store is not just a cost saving feature but a long term commitment to customer convenience. He described it as a promise that good food can be affordable and accessible without sacrificing quality. According to him, the goal was to create an everyday meal option that suits the budget of a student as much as that of a working professional.

By introducing the 99 Store, Swiggy is redefining what value means in the food delivery ecosystem. It is a bold step towards making online food ordering a daily habit for more Indians, not just an occasional treat. With a curated selection, seamless app integration, and an emphasis on cost effective logistics, Swiggy has set a new standard for affordable convenience.

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