Truecaller Just Entered the Rich Media Game With Truecaller Play

Truecaller Ads has launched Truecaller Play, a new suite of interactive mobile ad formats designed to capture attention where it matters most — right inside the Truecaller app.

Truecaller Ads is making a big move in mobile advertising with the launch of Truecaller Play, a new suite of rich media ad solutions designed to help brands connect with users through immersive video-first formats.

Building on its existing ad offerings like Roadblock and Masthead, which already leverage Truecaller’s extensive first party data for precise targeting, this new launch marks a major step toward more engaging and dynamic brand storytelling on mobile. With over 10,000 advertisers globally and more than 5 billion brand impressions delivered every day, Truecaller is now doubling down on interactive ad innovation.

Truecaller Play is focused on integrating interactive and video-led ads directly into the app’s user flow. Instead of interrupting the experience, these ads are designed to feel like a natural extension of how people already use the platform. Whether it is a product demo, a mini-game, or a full screen video, these ad units are built to capture attention during moments of high user focus.

According to Hemant Arora, VP of Global Ad Sales at Truecaller, this launch is not just about rolling out another format. “With Truecaller Play, we are offering brands a rare opportunity to connect during moments of genuine user focus. It is about placing your story exactly where attention is highest and distractions are lowest,” he shared.

The suite includes multiple rich media ad styles, from standard autoplay video to fully custom brand experiences. What sets these ads apart is not just their visual appeal but their deep integration within the app, ensuring users do not feel like they are stepping out of the experience just to see an ad.

Truecaller also offers in-house creative support, helping advertisers craft high impact campaigns tailored to different business objectives. Combined with Truecaller’s own user data, brands get access to a powerful ecosystem for precise audience targeting and wide scale delivery.

This new offering positions Truecaller Play as more than a product update. It is a statement about how Truecaller views the future of mobile advertising. Interactive, data backed, and aligned with user behavior, Truecaller Play signals a new chapter in ad engagement across India’s massive mobile first audience.

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