Universal Music India and Maddock Films Join Forces to Take Indian Film Music Global

Universal Music India, a division of the global giant Universal Music Group, has entered into a landmark partnership with Maddock Films and its newly launched music label Mad For Mussic, founded by filmmaker Dinesh Vijan. This collaboration is set to redefine the future of Hindi film music by combining the creative storytelling of Maddock Films with the global distribution power of Universal Music.

The partnership ensures that Mad For Mussic’s future film soundtracks and creative projects will receive a worldwide platform through Universal Music Group’s vast international network. This move not only secures stronger visibility for Maddock’s music but also signals Universal Music India’s deeper commitment to India’s thriving film music market.

Maddock Films has long been known for its unique storytelling that captures the heart of India. From smaller towns to global audiences, the studio has consistently created content that resonates across cultures. Dinesh Vijan, who leads both Maddock Films and Mad For Mussic, emphasized that music has always been at the core of his films. He described the partnership as a natural step forward in Maddock’s growth journey and expressed his excitement about working with Universal Music to bring Indian soundtracks to the world stage.

For Universal Music, this collaboration represents both heritage and innovation. The company has a rich history of working with some of the most iconic Hindi film soundtracks of all time, including classics like Sholay, Deewar, and Devdas. By joining hands with Maddock, Universal Music India is signaling a strong return to the film music space, with an eye on shaping the next generation of global Indian soundtracks.

Adam Granite, CEO of Universal Music Group for Africa, the Middle East, and Asia, called this partnership a crucial step for UMG’s India business. He praised Dinesh Vijan for his vision and his ear for music, noting that Maddock’s forthcoming slate of films will help bring more Hindi music to international audiences.

Sanujeet Bhujabal, Managing Director of Universal Music India and South Asia, highlighted Maddock’s strength in building a content powerhouse that always keeps music at the center. He believes this alliance will allow Indian culture to resonate globally, reinforcing the fact that movies and music together are the heartbeat of the Indian entertainment industry.

Devraj Sanyal, Chairman and CEO of Universal Music India and South Asia, further added that the timing of this deal could not be better. He pointed out Universal’s success in taking Indian pop and hip hop to international levels and expressed confidence that the same strategy will now elevate film music to new heights.

This partnership is not just about business but also about cultural influence. Indian film music has always been more than entertainment, serving as a bridge that connects emotions, traditions, and stories. With Universal Music’s global reach and Maddock Films’ creative strength, the collaboration is poised to take Indian soundtracks beyond borders like never before.

The move marks the beginning of an exciting new era where film music from India will not only dominate the local market but also travel across the world, reaching new audiences and setting new standards.

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