YKONE Elevates Global Reach with Barcode Acquisition
Paris, March 2024 – YKONE, the influential international marketing agency, announces the acquisition of 70% stake in Indian agency Barcode. This strategic move propels YKONE's global presence, marking a significant milestone in the realm of influencer marketing.
Continuing International Ascendancy
Established in 2008, YKONE's journey from Paris to 18 pivotal global cities has been nothing short of extraordinary. With a repertoire spanning luxury, beauty, fashion, and travel sectors, YKONE has earned the trust of over 100 iconic brands like Hugo Boss, Chopard, and Prada. Their adeptness in crafting impactful narratives on social media has solidified their position as trailblazers in the industry.
The Barcode Union: A Strategic Triumph
The integration of Barcode into YKONE's fold signifies a strategic alignment with the burgeoning Indian influencer market. India's projected $200 billion luxury market by 2030, coupled with its colossal social media audience, underscores the ripe potential for growth. Barcode's CLICK MEDIA branch, boasting a roster of 20 top-tier Indian influencers, further enriches YKONE's portfolio, fostering unparalleled connections within the Indian market.
Preserving Independence, Pioneering Innovation
YKONE's steadfast commitment to independence sets it apart from industry norms. By shunning absorption into larger advertising conglomerates, YKONE preserves its nimbleness, enabling a relentless pursuit of innovation. The acquisition of Barcode fortifies YKONE's prowess, boasting a turnover of $100 million and a workforce exceeding 300 employees. This consolidation fortifies YKONE's trajectory towards global dominance in influencer marketing and social media.
Words from the Architects
Olivier Billon, YKONE's founder and CEO, lauds the acquisition as a pivotal juncture in their international expansion. Rahul Khanna, Barcode's CEO, echoes this sentiment, envisioning a collective journey towards global supremacy in influencer marketing. The unveiling of CAMPAIGN in the Indian market heralds a new era of content strategy and social commerce synergy, showcasing the fusion of Barcode and YKONE's ingenuity.
A Glance at Barcode's Rise
Established in 2019 by Rahul Khanna, Barcode swiftly ascended to the zenith of influencer marketing in India. With a formidable clientele including YouTube, Unilever, and Amazon, Barcode's stellar track record is underscored by over 40,000 brand collaborations and a network of 350,000+ influencers. Recognized as the Influencer Marketing Agency of the Year 2022, Barcode's journey towards international expansion is fueled by innovation and excellence.
In essence, the YKONE-Barcode alliance ushers in a new epoch in influencer marketing, where innovation, collaboration, and global vision converge to redefine industry standards.
