Zepto, a leading player in the quick commerce industry, has unveiled its latest offering - the Zepto Pass premium subscription service. This subscription service, aptly named Zepto Pass, aims to provide consumers with enhanced benefits and discounts.
As per a recent report by Mint, Zepto's premium subscription service is priced competitively, ranging from Rs 19 to Rs 39 per month. For the majority of users, this subscription includes enticing perks such as unlimited free deliveries and discounts of up to 20% on grocery items. The initial rollout of Zepto Pass has been met with promising results, with the platform successfully piloting the service with 5% of its user base.
According to Zepto's internal data, users who subscribed to Zepto Pass experienced a significant uptick in their spending on the app, with an impressive increase of over 30%. Additionally, there was a notable 10% rise in monthly retention rates among subscribers.
The introduction of Zepto Pass aligns with the company's broader strategy of expanding its market presence and driving customer engagement in the competitive landscape of quick commerce. With established competitors like Dunzo and Swiggy Instamart, Zepto is positioning itself as a frontrunner by offering a premium subscription service that caters to the evolving needs of consumers.
