Bangalore queues underline power of Big Singh Feast campaign

Burger Singh Big Singh Feast campaign turned its Bangalore launch into record queues with 3,300 free meals, 15,000 sign ups and nonstop crowds across 3 outlets.

In Bangalore a 1 day burger giveaway turned into a citywide spectacle as the Big Singh Feast campaign drew thousands of people to Burger Singh outlets across Sarjapur, HSR Layout and BTM Layout. Framed as a celebration of the brands entry and rapid expansion in the city, the activation delivered a mix of record breaking footfall, sign ups and social buzz.

Running from 12 pm to 10 pm, the initiative saw more than 3,300 free meals served in a single day, supported by over 15,000 registrations. Queues formed well before opening time and continued through the day, with families, students and neighbourhood residents effectively turning the giveaway into a local cultural moment. On ground marketers compared the rush to crowds seen for major film premieres or high profile technology launches.

Guests received 2 of the chains top selling meals, the Big Crispy Chicken Meal and the Udta Punjab 2 point 0 Meal, paired with Dilli 6 Fries and the Gulabo drink. The menu selection reinforced Burger Singh focus on bold desi flavours in a quick service category dominated by international brands. Many first time visitors remarked on the juiciness of the burgers, the distinct seasoning of the fries and the masala driven profile of the beverage, noting how different the experience felt from typical global chains.

The response was driven by a tightly coordinated digital plus offline plan. Online, Burger Singh used targeted hyperlocal communication, countdown content, WhatsApp amplification and a series of humorous AI generated reels to build awareness and anticipation. Those reels travelled widely, boosting registrations and helping the brand reach potential customers well beyond its existing follower base.

Offline, the team layered in neighbourhood visibility, in store signage, standees and strong local mobilisation around the 3 participating outlets. Together, these elements built a funnel that converted digital curiosity into physical footfall, turning a free meal offer into a full scale brand experience.

Ayush Kumar, senior vice president for operations and supply chain, said Bangalore had given the company a historic moment. He pointed out that long queues are usually associated with blockbusters or major product drops, and that seeing similar enthusiasm for desi burgers was both special and motivating for the team.

Since entering Bangalore, the chain has seen a steady rise in store traffic, repeat visits and organic word of mouth. The Big Singh Feast has accelerated that trajectory, firmly positioning the city as one of the brands most promising markets for long term growth.

Beyond the immediate numbers, the activation underlines the growing strength of homegrown fast food brands in metro markets. By combining local flavour profiles with modern campaign tactics, Burger Singh is using Bangalore as proof that an India first burger chain can generate the same level of excitement as long established global players, while speaking directly to local tastes.

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