Mother daughter film puts Kelloggs Muesli Power Breakfast at centre of table

Kellanova is leaning on a real life mother daughter pairing to bring emotion to its latest breakfast communication, with a new film that places Kelloggs Muesli Power Breakfast at the centre of family routine. The campaign aims to show that the product’s mix of ingredients can appeal across generations.

The digital film brings veteran actor Tanuja and Kajol together on screen to anchor the story. Within the narrative, the two discuss breakfast preferences and habits, with the script weaving in the idea that a bowl of muesli can deliver both taste and variety through a blend of 12 ingredients.

The 12 in 1 proposition is framed around grains, fruits, nuts and seeds, including almonds, oats, raisins, cranberries and papaya. The film suggests that this combination can satisfy different age groups at the same table, from those who want flavour to those who prioritise nutrition and convenience.

Vinay Subramanyam, senior director marketing for Kellanova South Asia, describes Kellogg’s Muesli as one of the most important offerings in the portfolio and notes that the brand is seeing rapid adoption as consumers discover its nutritional diversity.

Subramanyam says the intent was to accelerate that discovery with a film that brings the 12 in 1 story to life in an endearing way. Casting Tanuja and Kajol together for the first time on screen was seen as a way to underline relevance across generations and make the product feel at home in different life stages.

The company continues to expand the muesli lineup under the 12 in 1 umbrella. Current variants include Fruit Nuts and Seeds, Nuts Delight, Fruit Magic, 0 percent Added Sugar, Millet Muesli, Choco Millet Muesli and Chocolate Muesli. The range is aimed at consumers looking for breakfast choices that are quick to prepare yet positioned as nutrient led.

Kellanova points to rising demand in India for convenient options that combine whole grains, fruit pieces and added textures such as nuts and seeds. Within that context, muesli is framed as a bridge between indulgence and better for you choices.

The broader breakfast market has seen a steady move toward ready to eat formats, with urban consumers seeking speed without giving up on perceived health benefits. By highlighting ingredient diversity and pairing it with a warm family story, the brand is trying to differentiate muesli from simpler cereal offerings.

The film with Tanuja and Kajol gives Kellanova a piece of content that can travel across digital platforms while still feeling like a traditional family breakfast scene. Whether that is enough to win share in a crowded category will depend on how strongly the 12 in 1 idea lands with shoppers scanning shelves and online product listings.

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