MasterChow and Ranveer Brar champion home cooked Asian flavours in new campaign

MasterChow is doubling down on the home kitchen with its latest campaign Not Mangaya Ghar Pe Banaya featuring chef Ranveer Brar. The brand is sharpening its positioning around home cooked Asian dishes as it evolves into a wider platform for Asian flavours beyond its original Chinese style profile.

 

 

 

 

 

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The new film series places Brar at the centre of the story, guiding viewers through everyday cooking moments where routine meals are transformed into Asian dishes using MasterChow ready to cook range. From quick stir fries to noodle bowls, the films show how sauces and meal bases can turn simple pantry ingredients into flavourful plates without the dependency on takeaway.

The tone is casual and familiar, mirroring the way real families cook on weeknights. By focusing on speed, ease and layered flavour, the brand aims to reassure consumers that Asian recipes are achievable at home without complex techniques or long ingredient lists.

The campaign also marks a strategic shift in positioning. MasterChow now frames itself as Masters of Asian Flavours, reflecting an expanded portfolio inspired by Japanese, Thai, Korean and Chinese style dishes. The new identity aims to show that the same pantry can now deliver a wider spectrum of Asian flavours.

Co founder Vidur Kataria said the brand purpose has always been to make Asian cooking feel exciting and accessible. He explained that years of flavour development have been aimed at removing intimidation and putting the joy back into cooking. Not Mangaya Ghar Pe Banaya is intended to carry that purpose forward by showing how bold, flavour driven meals can come together when consumers trust their own pan and the right ingredients.

The campaign underpins MasterChow expanding ready to cook line, which now spans sauces, noodles and meal bases built to replicate restaurant style textures and flavours in home kitchens. By pairing that range with a recognisable culinary voice in Brar, the brand is betting on stronger trust and trial among consumers who still see Asian cooking as complex.

With this move, MasterChow positions itself not just as a pantry brand but as a partner in everyday cooking, inviting households to swap delivery cues for home cooked Asian comfort.

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