Family Man season three drives multi platform launch push across apps matches and prime time

Across the launch weekend for The Family Man season three it was hard to miss Srikant Tiwari and his world whether you were ordering groceries, answering a quiz question or following India versus South Africa. Amazon Prime Video working with WPP OpenDoor orchestrated a series of high impact integrations designed to feel native rather than like standard promotion. The activity ran from twenty one to twenty four November.

A standout element was Mission Binge on Zepto, a category first integration for the quick commerce platform. For the first time Zepto opened its search bar to an entertainment partner, allowing users to search for The Family Man or The Wanted Man between six in the evening and midnight. The search journey led to a curated page titled Binge Supplies Needed for six Hours, a wink to the season runtime.

Character cues shaped the selection, with Srikant practicality reflected in essential snacks and JK indulgence expressed through momo led picks tied to the new storyline. The takeover turned a familiar habit, snacking while binging, into an in universe mission.

Beyond commerce, the campaign extended into television and sports. On Kaun Banega Crorepati an in show conversational cue referenced The Family Man in a way that fit the narrative rather than interrupting it. During the India South Africa match commentators Shaun Pollock and Murali Kartik wove subtle character linked mentions into Cricbuzz post match coverage, prompting positive reactions from cricket fans.

Together these touchpoints created a surround sound presence for The Family Man season three that rewarded viewers who were already fans while nudging new audiences to explore the show through everyday environments.

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