Aashirvaad Masalas, a brand under ITC, has launched an innovative digital campaign in Andhra Pradesh and Telangana featuring Telugu cinema’s Natural Star Nani. Following his recent appointment as brand ambassador, the campaign introduces an AI-driven experience where consumers can become co-stars with Nani in their own personalized movie posters.

Built around the idea ‘Dammu Meede, Star Meere’, the campaign celebrates the homemaker as the true hero of the kitchen — someone who adds boldness and flavour to every dish. This initiative brings that message to life in a fun, cinematic way by allowing users to generate custom movie posters across popular genres like romance, thriller, comedy, and action, all through a WhatsApp bot.

Users can participate by scanning the QR code on Aashirvaad Chilli Powder packs or visiting links available on the brand’s Telugu social media channels. From there, they choose their language, genre, and poster setting, upload a selfie, and receive a customized poster featuring themselves alongside Nani.

To elevate the excitement, selected participants may also find themselves featured on billboards with Nani or win free movie tickets. This campaign seamlessly blends the region’s passion for cinema with the love of bold, home-cooked food, deepening Aashirvaad Masalas’ emotional connect with Telugu families.

ADVERTISEMENT

With just a selfie and a few simple steps, users can experience a blockbuster moment of their own. The campaign turns everyday kitchen stars into reel-life icons, inviting everyone to show off their dum and enjoy the spotlight.

 

Follow Marketing Moves on Instagram and Facebook for more creative brand stories and campaign insights.