Wedding entry contest powers Mirchi Reliance Trends Tumne Maari Entry rollout

Mirchi has joined forces with Reliance fashion destination Trends for a wedding season initiative that gives guests centre stage. The Mirchi Reliance Trends Tumne Maari Entry rollout invites women across the country to design the most filmi, thunder stealing wedding entrance they can imagine.

Live across 16 markets including Bengaluru, Mumbai, Chandigarh, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad, Surat, Jodhpur, Vadodara, Patna, Rajkot, Nagpur, Indore and Delhi, the campaign blends high fashion, entertainment and digital engagement.

Rather than focusing solely on the bride, the concept shifts the spotlight to the best guest, encouraging participants to see themselves as show stoppers. One winner will receive a fully produced dream wedding entry created and captured by Mirchi. The prize includes styling by expert fashion teams, a grand limousine arrival, a red carpet welcome at the venue and a shopping voucher worth Rs 1 lakh from Trends.

In store, shoppers can also access an instant benefit of Rs 501 off on purchases worth Rs 2499, an offer tied to the Occasion Wear collection and designed to drive trial of new looks for the season.

Participation in Tumne Maari Entry is built around two steps. Shoppers must first buy from any Trends store and avail the instant offer on the wedding focused range. They then create an Instagram Reel showing how they would make a dramatic entrance, using dance, dialogue or styling. Entries must tag Mirchi and Trends to qualify.

The campaign is amplified by Mirchi entertainer RJ Naved, who is driving awareness through radio segments, social posts, comedic sketches and digital content. His humorous bits, including a prank themed around the line Mera thunder chura liya, emphasise how the right outfit can help guests become the baddie of the shaadi.

The initiative positions Trends as a go to fashion partner for wedding guests, while Mirchi brings its entertainment reach and personality to the storytelling.

Indian weddings have always been stages for self expression, and social media has only intensified the desire to stand out. By building a contest around the idea of a grand entry and encouraging Reels based participation, Trends and Mirchi are tapping into a behaviour that already exists among younger audiences.

For the brand, the campaign links occasion wear directly to memorable, shareable moments rather than generic wedding imagery. For Mirchi, it offers content that merges music, humour and fashion, reinforcing its position as an entertainment brand that understands contemporary culture. The collaboration underscores how retailers and media platforms are using wedding season as a canvas for high impact, interactive storytelling.

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