BookMyShow's 'Aaj Picture Nahi Bigger Picture Dekho' Campaign Urges People to Cast Their Vote

BookMyShow's new campaign, 'Aaj Picture Nahi, Bigger Picture Dekho', in collaboration with the Election Commission of India, urges citizens to prioritise voting in the upcoming Lok Sabha Elections. Check out the details below! #BiggerPicture #LokSabhaElections

What is the Ad-film all about?

The ad film, crafted with a clever narrative, encourages viewers to focus on nation-building by exercising their right to vote on Election Day. It resonates with the youth, emphasising their crucial role in shaping India's future.

Conceptualised by Spacebar Advertising, the campaign seamlessly integrates the theme of responsible citizenship into BookMyShow's brand narrative. The tagline, 'Aaj Picture Nahi, Bigger Picture Dekho', captures the essence, urging citizens to prioritise the country's future over entertainment.

BookMyShow's Marketing Team Responds

Dolly Davda, head of marketing at BookMyShow, emphasises the importance of voting, especially among the youth. The campaign aims to influence their perception of civic responsibility positively, leveraging the platform's resonance with digital natives. Santosh Ajmera, IIS Director at the Election Commission of India, applauds the initiative, highlighting the profound significance of every vote. He believes the campaign will inspire youth and first-time voters to actively participate in the democratic process.

Campaign with a Cause

Employing an omnichannel strategy, including digital, mobile marketing, campus seeding, and in-cinema promotions, the campaign ensures broad outreach to diverse demographics, urging them to fulfil their duty as responsible citizens.As the Lok Sabha Elections approach, BookMyShow's campaign serves as a timely reminder of the pivotal role each voter plays in shaping the country's destiny. Let's prioritise the 'Bigger Picture' and make our voices heard at the ballot box!