Britannia Nutrichoice new brand ambassador, Ranveer Singh was set to
Check out Ranveer Singh in Britannia's NutriChoice campaign with a QR code scan! Experience a video through the AI-powered mixed reality smartphone camera, no app downloads are needed.
Britannia, along with partner agency Mindshare, introduces an AI-powered mixed reality smartphone camera. Users scan a QR code to watch a video from Ranveer Singh, promoting Britannia NutriChoice Digestive biscuits.
The core of this campaign is the AI-powered mixed reality camera, integrated with an instant app via QR codes. It utilises 3D image tracking to generate mixed-reality content. The camera operates at 60 frames per second for smooth video playback.
Amit Doshi, CMO of Britannia Industries, expresses excitement about creating novel consumer experiences. Amin Lakhani, CEO of Mindshare, believes this technology will revolutionize brand interaction. Shourya Agarwal, CEO of Flam, highlights the scalability and efficiency of their camera technology.
