Ganpati Darshan Goes Digital at Mumbai Metro with ICICI Lombard

ICICI Lombard brings an innovative blend of tradition and technology to Mumbai’s Siddhivinayak Metro Station, offering commuters a chance to experience virtual Ganpati darshan and share festive blessings during Ganesh Chaturthi.

Ganesh Chaturthi is one of Mumbai’s most celebrated festivals, drawing millions of devotees to seek blessings from Lord Ganesha. This year, ICICI Lombard General Insurance has taken a creative leap by bringing the spiritual experience of darshan directly to the daily commute of Mumbaikars. At the bustling Siddhivinayak Metro Station, passengers can now pause their routine journeys and connect with tradition in an entirely new way through a digital Ganpati darshan.

The initiative, called “Scan for Siddhivinayak Bappa’s Darshan,” invites commuters to scan QR codes placed across the metro station. Once scanned, the codes open a virtual experience where devotees can symbolically offer flowers or modaks, perform a heartfelt aarti, and even receive blessings that can be shared instantly with family and friends. In transforming a travel hub into a festive space, ICICI Lombard has turned a simple commute into a spiritual moment of reflection and joy.

Beyond the QR-enabled darshan, the Siddhivinayak Metro Station has been reimagined into a vibrant festive hub. Bright visuals, decorative elements, and interactive messaging create an atmosphere that celebrates the cultural and spiritual significance of Ganesh Chaturthi. For countless commuters who may not find the time to visit the iconic Siddhivinayak Temple during the rush of the season, this digital darshan serves as an accessible and meaningful alternative.

Speaking about the activation, Sheena Kapoor, Head of Marketing, Corporate Communications and CSR at ICICI Lombard, highlighted that Ganesh Chaturthi is more than just a festival. It is a time when faith, unity, and celebration bring people together across the city. With this initiative, the company wanted to blend devotion with technology and extend the festive spirit into the everyday journeys of Mumbai residents. By doing so, ICICI Lombard has added a spiritual layer to something as routine as a metro ride, creating an experience that is both modern and deeply rooted in tradition.

The activation will remain live throughout the Ganeshotsav season, giving lakhs of commuters the chance to seek blessings and carry the joy of the festival with them on their journeys. It reflects how brands can connect with people not just through products and services but also by creating experiences that resonate emotionally and culturally.

As Mumbai celebrates Ganesh Chaturthi, ICICI Lombard’s digital darshan at Siddhivinayak Metro is a reminder of how technology can keep traditions alive in new and engaging ways, ensuring that devotion continues to find a place in the fast-paced lives of today’s urban audience.

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