MS Dhoni has been on every brand's commercial list, ever since IPL season kicked off, this year. The Captain's legacy speaks for itself. No wonder brands are lining up to get their moment with him!
Today, Lay's unveiled its limited-edition MS Dhoni collector's packs in Gurugram, much to the delight of the cricket icon's fans. Exclusively hosted at Le Marche, South Point Mall, the event created a buzz among fans eager to be among the first to own these commemorative packs before their nationwide release on May 4, 2024.
A social media post announcing the launch sparked excitement, drawing Dhoni's supporters to the venue early in the morning. As the store doors opened, fans rushed in with enthusiasm reminiscent of Dhoni's on-field intensity, eager to secure their limited-edition packs. Many left the event with beaming smiles, cherishing their prized possession.
This exclusive early access allowed fans to celebrate their cricket hero, MS Dhoni, even before the nationwide launch. The collector's packs offer a unique opportunity for fans to own a piece of memorabilia and honour Dhoni's remarkable achievements both on and off the field.
Lays' Marketing Team Responds
Saumya Rathor, category lead – Potato Chips at PepsiCo India, expressed excitement about the launch, stating, "With our limited-edition Dhoni packs, fans now have a new way to connect with their hero. These packs celebrate the immense fandom surrounding Dhoni, offering a unique collector's item for his die-hard supporters. Dhoni's legendary spirit resonates with Lay's values of excellence and pure joy. The early access frenzy demonstrated fans' eagerness to collect these keepsakes. We anticipate these limited-edition packs to be cherished by Dhoni devotees of all ages, making every match an unforgettable celebration."
The nationwide launch of the Lay's Dhoni collector's packs is set for May 4, 2024. Cricket enthusiasts across India can expect to find their favourite Lay's flavours in these special edition packs at retailers and e-commerce platforms, adding a touch of excitement to every match.
