LUX, a renowned beauty soap brand in India, is commemorating its centenary in the industry. Established in 1924, the brand has expanded its presence to over 100 countries worldwide, with a rich legacy dating back to Hollywood's golden era, featuring icons like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.
Celebrating a 100-year-old Legacy
Transitioning from Hollywood elegance to Bollywood allure, LUX has been an integral part of millions of lives. With a prestigious lineup of ambassadors, including luminaries such as Shah Rukh Khan, Virat Kohli, Anushka Sharma, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat, LUX continues to embody beauty and femininity on a global scale.
In celebration of its 100th anniversary, LUX proudly introduces Suhana Khan as the brand's newest ambassador for its body wash range. Suhana, embodying confidence and authenticity, represents the ethos of a new generation – bold, unapologetic, and empowered.
Suhana Khan talks about her association with Lux
Expressing her excitement about her association with LUX, Suhana Khan states, "I am truly honoured to be a part of LUX's centenary celebration and to represent a brand that has epitomized beauty and elegance for generations. LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am excited to embark on this journey with LUX, a brand that shares my values of confidence and authenticity. Together, I look forward to inspiring others to embrace their uniqueness. Here's to a century of excellence and to many more years of making women own their beauty."
Severine Vauleon, global brand VP of LUX, shares, "For a century, LUX has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards, and empowering women worldwide. Crafted in collaboration with the world's leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey, we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically."
Since its inception in 1924, LUX has been dedicated to serving women who take pride and pleasure in their beauty. Offering quality beauty soaps at an affordable price, LUX represents an expression of beauty and femininity, centered around pleasure and modern glamour.
