Lux Cozi Unveils HEATEK Thermal Wear with Varun Dhawan and Jacqueline Fernandez

Lux Cozi launches its new HEATEK thermal wear collection with a playful campaign featuring Varun Dhawan and Jacqueline Fernandez, highlighting advanced textile innovation, affordability, and all-family inclusivity.

A Stylish Take on Winter Warmth

Lux Cozi, one of India’s most trusted comfort wear brands, has launched its latest innovation—HEATEK thermal wear. The launch is supported by a high-energy campaign film featuring Bollywood stars and brand ambassadors Varun Dhawan and Jacqueline Fernandez. Set in a cozy winter cabin, the ad uses humor and chemistry between the stars to highlight the campaign theme “Garmi Ka Ehsaas,” showcasing the thermals as the true hero of cold weather comfort.

The Brand Philosophy

Ashok Kumar Todi, Chairman of Lux Industries, emphasized that the launch reflects Lux’s legacy of delivering trust, quality, and affordability. He explained that HEATEK embodies the brand’s tradition of innovation, ensuring that Indian households have access to thermal wear that combines performance with style. Saket Todi, Executive Director of Lux Industries, added that HEATEK redefines warmth and inclusivity. With Varun and Jacqueline fronting the campaign, the brand aims to strengthen its connection with consumers by blending modern fashion with dependable performance.

The HEATEK Range

The HEATEK thermal collection has been designed for men, women, and kids, with four distinct variants to suit different winter needs:

Premium Thermals 888: Featuring fur-layered, snow-safe fabric designed for extreme cold, priced between ₹375 and ₹480.

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Smart Thermals 777: Built with heat-lock fabric and moisture absorbency, ideal for everyday active use, priced between ₹315 and ₹400.
Luxury Thermals 555: Lightweight and versatile, perfect for layering, available for men, women, and kids at prices ranging from ₹171 to ₹410.
Quilted Thermals 333: A practical starter option for mild winters, priced between ₹161 and ₹400.

By offering these options, Lux Cozi positions HEATEK as a thermal solution for every consumer need, from extreme climates to light layering, ensuring accessibility without compromising on quality.

Innovation Meets Mass Appeal

HEATEK builds on Lux Cozi’s ability to fuse cutting-edge textile technology with the brand’s mass-market strength. With advanced fabrics, improved warmth retention, and consumer-friendly price points, the new collection is positioned to become a household essential. The campaign film reinforces the brand’s playful, relatable tone while demonstrating how fashion, performance, and affordability can work together to redefine winter wear in India.

Looking Ahead

With this launch, Lux Cozi strengthens its reputation as a brand that constantly adapts to changing lifestyles. By blending style and function, the HEATEK range not only caters to urban fashion-conscious consumers but also reaches families across India looking for reliable winter wear.

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